So I’m from Iowa if that wasn’t obvious enough from the watch band. I think I speak for all fellow and current Iowans when I say that we are loyal, genuine, honest – some good ol’ midwesterners that love family, football and not felines.
As a designer I don’t believe my principles vary greatly from that either. In that I am a subscriber to Gestalt or the Law of Simplicity. A simple theory proposing that the whole of an object or scene is more important than its individual parts. I try to always keep that concept of holism in mind when working with clients on all projects, achieving a level of balance and adding the meaningful.